JOICO Color Balance Purple Shampoo is a perfect choice for blondes (especially platinum) and gray/so silver hair. It’s a two-pronged approach: Our Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.

ITS APPLICATION

Massage into wet hair and allow the shampoo to absorb for three to five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.